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2021-03-11
On the New Routine of Advertising Implantation: Using Public Seats Cleverly
- Categories:Company News
- Author:
- Origin:
- Time of issue:2017-07-31
- Views:2
(Summary description)With the rapid economic development and the increasing population expansion, in airports, stations, hospitals, urban business circles, pedestrian streets and other places where the public gathers, a public rest space where people can rest and relax has become an urgent need for people. Among them, public seats are the most common.
On the New Routine of Advertising Implantation: Using Public Seats Cleverly
(Summary description)With the rapid economic development and the increasing population expansion, in airports, stations, hospitals, urban business circles, pedestrian streets and other places where the public gathers, a public rest space where people can rest and relax has become an urgent need for people. Among them, public seats are the most common.
- Categories:Company News
- Author:
- Origin:
- Time of issue:2017-07-31
- Views:2
Information
With the rapid economic development and the increasing population expansion, in airports, stations, hospitals, urban business circles, pedestrian streets and other places where the public gathers, a public rest space where people can rest and relax has become an urgent need for people. Among them, public seats are the most common.
With the ingenious placement of advertisements, public seats for the purpose of convenience and benefit have gradually become an information dissemination platform that is easily accepted by people, and their attention and media usage habits are also increasing year by year.
In recent years, the trend of advertising investment in public rest spaces has been optimistic, which can be analyzed from the following three aspects.
On the one hand, people are more likely to be curious about the information around them when they are resting. Curiosity puts the brain in a state of learning and memory, which is always easy to understand and accept.
On the other hand, the rest seat is considered to be a considerate and relaxing service, and the advertisements on it can effectively dilute the direct utilitarian nature of advertisements, ease consumers' rebellious psychology towards rigid advertisements, and make consumers in Accept some kind of business or cultural message with ease and joy.
In public rest spaces, especially in shopping malls, cinemas, stations, hospitals, etc., the positioning of the audience is relatively accurate, so the advertisement can determine the target customer group and the content of the advertisement according to the position of the seat.
Compared with the common TV commercial time of 15-30 seconds, public seat advertisements have a very long advertising cycle, and the same advertising message can maximize the coverage of millions of consumers and maintain long-term and continuous contact with them. have a lasting and far-reaching impact.
Therefore, the arrival rate of public seat advertisements will be greatly improved, fully satisfying the publicity requirements of advertisers.
Public seating meets people's needs. Secondly, its advertising has also become an important link in stimulating consumption, which is not only a new profitable business opportunity for media advertising, but also an important innovation channel for corporate brand building and product promotion.
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