language
On New Advertising Integration Techniques: Clever Use of Public Seating
Jul 31,2017
With the rapid economic development and the increasing population, public resting spaces where people can rest and relax have become an urgent need in places with public gatherings such as airports, stations, hospitals, urban business districts, and pedestrian streets. Among them, public seating is the most common.
Public seats designed for convenience and public benefit have gradually become an easily accepted information dissemination platform through clever advertising integration, with their attention and media usage habits increasing year by year.
In recent years, the trend of advertising investment in public resting spaces has been optimistic and can be analyzed from the following three aspects.
On one hand, people are more likely to become curious about surrounding information while resting. Curiosity puts the brain in a state of learning and memory, making people more receptive and understanding.
On the other hand, resting seats are considered a thoughtful and relaxing service. The advertisements on them can effectively reduce the direct utilitarian nature of ads, alleviate consumers' resistance to hard advertising, and allow consumers to accept certain commercial or cultural information in a relaxed and happy state.
Public resting spaces, especially in places like shopping malls, cinemas, stations, and hospitals, have relatively precise audience targeting, so advertisements can determine the target customer group and content based on the placement of the seats.
Compared to the typical 15-30 second TV commercial, public seat advertisements have a much longer advertising cycle, and the same advertisement can maximize coverage of millions of consumers, maintaining long-term and continuous contact with them, producing a lasting and profound impact.
Therefore, the reach rate of public seat advertisements will greatly increase, fully meeting advertisers' promotional requirements.
Public seats meet people's needs. Furthermore, their advertising placement has become an important link in driving consumption, not only a new profit opportunity for media advertising but also an important innovative channel for corporate brand building and product promotion.
Previous Page:
Contact Us
No. 22, Hejiao Avenue, Hejiao Industrial Zone, Nanzhuang Town, Foshan City, Guangdong Province
Service Hotline
To be a century-leading enterprise in the furniture industry, let's work together to create a better tomorrow!
Public Account
